Walking in the streets and lanes can always see a lot of bakeries and cake shops, not only the product shape is exquisite, even the packaging is particularly eye-catching. With the changes in consumer demand for 

products, bakery packaging is also being updated and bakery packaging design is also upgraded under the new consumer background.

                                           The current trend of consumption upgrade and bakery packaging design 　　

In the past, some traditional bakery shops did not attach much importance to product packaging, thinking that it is packed into the bag even if it is packed, however, nowadays, product packaging is particularly 

important. Packaging is part of brand design, not only plays a role in conveying brand impression to consumers, but also a way to increase the value of goods.

With the rapid development of China's economy, driven by the overall level of consumption, especially in the baking industry presents an upward trend. The expansion of the industry is also driving the consumption upgrade of bakery products. 

Whether it is a shop that focuses on ready-to-sell and ready-to-make, or finished products for retail, there is a need for certain packaging of the products. Consumers' demand for packaging has gone beyond preservation and has risen to face value and brand value.

                      Baking packaging design 4 sets

Packaging design tends to brand serialisation

The development of the domestic baking market has a broad potential. However, with the emergence of various bread and cake brands, the phenomenon of homogenisation is also relatively serious.

From the brand point of view, how can consumers quickly see their own products in the many similar products, packaging design is the best entry point.

The so-called excellent packaging, not with a variety of design to beautify the product can attract consumers, but to really give the product branding design. Recognisable packaging design can leave a deep impression in the   minds of consumers.

In addition to branding, packaging should also have a complete range of designs. Simply put, products under the same brand can be based on different flavours using a uniform but varied packaging design. This subtle change  can be a difference in colour scheme. Different flavours use different colour schemes, but the same fonts, sizes and images are used in specific locations to identify them. This use of uniform yet varied packaging design is an    important manifestation of integrated marketing communications.

Some brand-seeking consumers, by virtue of the product packaging will choose to set all the flavours of the product at once. This is a potential advantage offered by brand serialisation.

Packaging design becomes more practical and safer

The most basic role of packaging is to convey product information to consumers, so that consumers can understand the product content in the first time.

In the absence of professional sales staff to introduce the time, packaging is a good product "brochure". Clear and concise product description, can let consumers more intuitive understanding of the product, so as to decide       whether to buy.

In addition, according to the different nature of bread, cakes, packaging should also consider shockproof, drop-proof, leak-proof and other factors to ensure the integrity of the product to the hands of consumers.

Influenced by the concept of consumption, bakery packaging and bakery products are also more closely, not only to take into account the packaging creativity, but also to reflect the details of humane.

Taking into account the comfort of the user experience, the use of packaging details can increase the attractiveness of the package to the customer, thus promoting consumer purchases.

In addition, consumers now seem to prefer individual packs or smaller bakery packs, perhaps because they want to be able to buy multiple flavours at once and because individual packs are easier to carry around.

Personalised packs appeal to consumers

Consumers of different ages have different perceptions of packaging. In order to meet different consumer preferences and needs, brands in product packaging design should also do a good job of market segmentation and the     right "medicine".

Young consumers like "simple fashion", "tone", children like "cartoon", "lovely "Young consumers like "simple and fashionable", "tonal", children like "cartoon", "cute", older people like "elegant", "traditional" ...... for  differ- ent groups of people, personalised packaging is more able to impress consumers and stimulate the desire to buy. The current young consumer group is the main force. Currently, young consumers are the main force, paying      more attention to the national trend culture, IP co-branding and cross-border co-operation. ...... Especially for the national trend, many bakeries and beverage shops are focusing on the national trend packaging design.

"Sustainable" and "green" have become the key words for packaging.

With our understanding of social and environmental protection and the popularisation of related knowledge, more and more brands are introducing "sustainable" and "green" into their brand concepts. This practice not only       reflects the importance of its own brand to environmental protection on the product packaging, highlighting the brand concept, but also conveys to consumers the brand's contribution to society.

Packaging and product add to each other

For consumers, product packaging is the first impression presented to them.

Due to the inevitability of contemporary consumer trends, it is indeed important for brands to think about packaging. Excellent packaging, as mentioned earlier, can support the product, incarnated as a major selling point to      attract young consumers, but also through the packaging to convey the brand's concept, deepen the consumer group's understanding of the brand. 　　

It is worth mentioning that the impact of consumer upgrading on packaging design should be a positive development, the brand must clearly know that the rising consumption level does not mean that consumers will spend     money to buy flashy products. On the other hand, the main factor that can really impress consumers is the accurate positioning of the consumer's psychology. 　　

Positioned in the fashionable people, that recognisable packaging can stand out; positioned in the children's groups, that contain elements of childish fun and safer materials is the first thing to consider; positioned in the elderly groups, that the packaging of the information capture and ease of use has also become the direction of further thinking; positioned in the Chinese confectionery, that packaging if with the embodiment of some of the elements of the national tide, it will be even more points; located in the New Year's Day Accompanying gifts, that bright red, auspicious meaning decoration, is never tire of looking, can not go wrong style ...... But one thing to note, the      reason why there will continue to be a new style of packaging bright and popular, but also based on the aesthetic changes of the times as well as occasional events. 　　

Therefore, in the face of fierce competition in the era of homogenisation, the brand instead of doing work on the surface, it is better to consider how to improve the taste and quality of the product, how to improve the packaging of humane, safe, starting from the details, more able to win the hearts of consumers. 　　

Packaging and product is a mutually reinforcing relationship, whether it is attracted by the packaging, or to add value to the product, are excellent packaging should have the meaning.

Note: This article is quoted from 《China Packaging》, 2022, 01, if there are copyright issues, please contact to delete, thank you!